Brand Protection SEO for iGaming Operators

When you need Brand Protection SEO

If a query with your brand in Google results shows: affiliate reviews with referral links to competitors, fake “reviews”, clones of your site, phishing domains or old versions of your interface - you are losing 15-40% of brand traffic every month. This traffic already knows your brand and is ready to convert, but goes where the first click occurs.

What is included in the service

• SERP audit by brand-keywords - a map of the top 3 GEO for 30-80 brand queries (brand, brand + bonus, brand + registration, brand + reviews, brand + login).
• Competitive monitoring - weekly tracking of new affiliate programs, reviews and clones. Alerts in Telegram when a new site appears in the top 10 for your brand.
• Content for control of search results - pillar pages with brand-keyword targeting, FAQ answers under “people also ask”, author’s reviews on your main domain and affiliate network.
• Schema markup - Organization, Product, Aggregate Rating, FAQ - for creating rich snippets for brand queries.
• Takedown process - DMCA, trademark complaints, regulatory appeals for domain squatters and phishing.
• Branded ad protection - coordination with the PPC team on counter-ads against affiliates buying your brand.

How we work

1. Week 1-2: Search results audit for 30-80 brand queries in each of your target GEOs. Document with threat map, scoring by priority.
2. Month 1: closing the top 5 threats - pillar pages, takedown requests, schema, counter-content.
3. Constantly: weekly monitoring + monthly report on changes in search results, new threats → instant response.

Why we are partners, not contractors

Brand Protection is not a one-time project. Competitors and partners work continuously, so we also work continuously. We are interested in the client's long-term results - our win-win model: the more brand traffic we return to you, the longer we work together. Not a single one “received money, wrote texts, left” - this is not our format.

Real example (under NDA)

Tier-1 casino, GEO: UK + DE, 6 months of operation

• Threat map at the start: 12 affiliate programs in the top 10 by brand, 3 phishing clones, 4 “reviewers” with outdated information.
• After 3 months: we regained control of the top 3 for 90% of brand queries in both GEOs.
• After 6 months: up to 1000 registrations per month from returned brand traffic.

FAQ

What is considered an attack on a brand in SEO?

Any appearance in the search results for your brand query of content that redirects traffic from you: ref links to competitors, obviously outdated information, interface clones, phishing, scam reviews with deliberately false “facts.”

Can affiliate sites be removed from the top ranking for my brand?

Not always - Google protects user freedom of choice. But you can: take the top 3 with your pages, force Google to show your rich snippets, challenge the content via DMCA when copied, put pressure on the affiliate through its administration. The goal is not to “remove everyone,” but to control the top 5.

How long does it take to achieve stable control over issuance?

3-6 months for top 5 GEOs, provided you already have at least a basic SERP presence. For new brands - 6-12 months in parallel with general SEO.

What is the budget?

From $2,500/month for one brand in 1-3 GEO. Under NDA we can discuss a tier-1 package with 8+ GEO coverage.

What do you need from us at the start?

List of brand queries that are critical for you, access to Search Console, PPC data (if protection is coordinated with paid traffic), list of GEOs in order of priority.

Free SERP analysis for betting and casino brands

Send your brand name and top-3 GEO - within 24 hours we’ll make a search map and show you where you’re losing traffic. No obligation.