The brand domain index
How many of the obvious brand-adjacent domains are already taken, and what is actually running on them.
Research
What we measure, and what it returns
We run the same measurement on every brand so the numbers can be compared and checked. The data below is open.
Method
The pattern set, the classification rules, and the limits of what this measures.
What gets published and what does not
We publish counts and distributions. We do not publish which brand is which, and we do not publish a ranking of who is most exposed. A list like that is a target list, and the people who would act on it are the ones we work against.
Two layers stay out of the public index. The first is the search results themselves: who holds each position for a brand query in a given market. That changes weekly and it is the part clients actually pay for. The second is attribution, meaning who is behind a given domain. We work that out per engagement, and publishing it would be an accusation rather than a measurement.
What the index is for
An operator asking whether brand protection is worth buying has no neutral number to start from. Vendors quote their own case studies, and a case study describes one brand under conditions nobody else can check. The index exists so that a conversation can start from a figure that applies to the whole market and can be reproduced by the person being sold to.
It also sets the scale. A brand with eight live third-party pages against our pattern set has a housekeeping problem. One with ninety-nine has a structural one, and the work, the budget and the timeline are different. Until somebody measures, both get sold the same retainer.
How often it is refreshed
Domains appear and disappear continuously, so the figures move. We re-run the whole set rather than topping it up, because a partial refresh mixes measurements taken under different conditions and the comparison stops meaning anything. The date of the current run is on the index page.
Why publish anything at all
Because the alternative is asking an operator to accept a number from a vendor who will not say how it was produced. The method page states the procedure, the rules and what the index misses, including the source we abandoned and why. An operator can repeat the measurement and check us.