How we work: from measurement to monthly delivery

Methodology

7 stages of SEO promotion of iGaming projects. Each stage has a measurable result and full transparency.

Our process is designed to ensure maximum transparency and efficiency at every stage. The approach is based on data, deep analytics and many years of experience working with casinos, betting, poker rooms and other iGaming projects.

Comprehensive audit and analysis

⏱ 5-7 working days

We start with a deep Audit of your website and analysis of the competitive environment. We check the technical condition, link profile, semantic core and current positions.

Detailed technical audit with error prioritization
Analysis of the link profile and comparison with competitors
Map keywords with traffic potential assessment
Report on current positions and site visibility

Strategy development

⏱ 3-5 working days

Based on audit data, we form an individual promotion strategy with clear KPIs and timeline.

Prioritized action plan for 6-12 months
KPI for traffic, positions and conversions
Budgeting: content, link building, technical work
Competitive strategy

Technical optimization

⏱ 2-4 weeks

We correct all technical errors from the audit. We configure redirects, canonicalization, loading speed, Core Web Vitals.

Correction of critical technical errors
Optimization of Core Web Vitals
Setting up schema.org markup
Hreflang for multilingual projects

Content creation

⏱ Constantly

We create Expert content for iGaming topics: reviews, guides, strategies - everything taking into account E-E-A-T.

SEO-optimized texts for target queries
Reviews of casinos, games, bookmakers
Information guides and strategies
Content to capture Featured Snippets

Link building

⏱ Constantly

Building Quality link profile : thematic donors, Digital PR, affiliate partnerships.

Posts on thematic gambling platforms
Digital PR and publications in industry media
Guest posts on near-thematic sites
Monitoring and disavowing of toxic links

Monitoring and reporting

⏱ Monthly

We provide detailed reports and adjust the strategy based on the data received.

Monthly report on positions, traffic, conversions
Analysis of ROI and effectiveness of each channel
Recommendations for strategy adjustment
Comparison with competitors

Scaling

⏱ From 4-6 months

When basic KPIs are achieved, we scale the results: new markets, languages, verticals.

Entering new jurisdictions through Multilingual SEO
Expanding semantic coverage
Scaling content strategy
Launching additional projects

Why our process works

Data, not intuition
Every decision is based on analytics and testing

Specialization in iGaming
We know the specifics of YMYL, regulators and competitors

Transparent reporting
Monthly reports with business metrics, not vanilla

Flexible adaptation
We adjust the strategy based on the results of each month

Ready to start?

The first step is a free consultation and express audit of your website.

Get a free audit →

About the company Team Cases Services

How we work