Narrow specialization
SEO for online casinos, bookmakers, poker rooms and affiliate networks. We have been working with iGaming since 2022.
Case Studies
From 2022 - Narrow specialization in iGaming from 2022. The average increase in organic traffic is a multiple of the first year.
Affiliate model
Our motivation is the long-term result of the client, not a one-time payment. We work as part of your team.
Brand Protection & Multi-Brand strategies. Up to 340% growth in 9 months.
Content marketing
Creating unique and useful texts that not only attract search engines, but also hold the attention of your audience.
External optimization
Building a link profile, working with reputation and mentions on the Internet.
Comprehensive SEO audit
Detailed site analysis and competitors, identifying growth points and eliminating errors that impede promotion.
SEO for casinos
Narrow specialization: online casinos. Multilingual launches, SERP control for brand queries.
Brand Protection in SERP
Protection of casino/bookmaker brand queries from affiliates and clones in search results. Threat map, DMCA takedown, schema, counter-content.
Multi-Brand strategy
SEO coordination for a portfolio of 2-10+ iGaming brands from one operator without cannibalization between sites.
IGaming specialization
Narrow niche: casino, betting, poker, affiliates. We understand regulators (SPA, MGA, UKGC, Coljuegos) and payments by country.
Affiliate model
Fixed retainer + KPI-bonus. Our motivation is long-term results, not one-time payments.
×3.4Portfolio traffic growth
12 weeksRemoval of Google penalty
×10.9Organic on local SEO
Up to 1000Registrations/month per client
Since 2022, we have been working as a partner of iGaming companies to reach the top of search results. Our clients receive stable organic traffic, which is converted into registrations and deposits.
When we approach you
Operator with 1 brand
Do you want to grow in SERPs in new GEOs without purchasing ready-made grids. Ready for long-term work 6+ months.
Multi-brand operator
2-10+ brands in the portfolio compete with each other for a common keyword pool. We need coordination without cannibalization.
Brand under attack
Affiliates, phishing clones or scam reviewers steal traffic for brand queries. We need to return output control.
Software provider B2B
Do you want reduce acquisition cost - switch from conferences to organic traffic from operator-side keywords.
Let's get acquainted
Tier-1 Casino: organic growth
The casino has been operating in the UK for 2 years with traffic of ≈18k/month, plateaud for the last 6 months. Technical problems: no hreflang, schem
Tier-2 Betting: six new markets
The bookmaker worked only on the New Zealand market (EN-NZ). The technical base of the site was ready for multi-region, but all the content was only f
Tier-2 Poker: penalty recovery
The site received a manual action from Google for “unnatural inbound links” in February 2024. Until that moment, it had been working steadily for ~5 y
Tier-2 Lottery: local SEO
The lottery site operated in Poland with minimal presence in the search results (~2k/month). The main competition was with state lotteries + large int
Affiliate Network: scaling content
Affiliate with 12 sites in the portfolio (4 EN-UK, 3 DE, 2 IT, 2 ES, 1 EN-AU). All sites competed with each other for 60% of total requests - classic
B2B Game Provider: lead growth
Game provider (poker + slots) wanted to switch acquisition from conferences (cost per lead $4-8k) to organic traffic. The site existed but was not opt
How to read these
Numbers are given as the client reported them or as they appear in the analytics we had access to. Where a result depended on something other than our work, such as a product change or a licence arriving, it is stated.
Start with the measurement
We run the full brand measurement before any commercial conversation and send you the result either way.