Narrow specialization
SEO for online casinos, bookmakers, poker rooms and affiliate networks. We have been working with iGaming since 2022.
Insights
Long-form guides on how search works in gambling markets.
Affiliate model
Our motivation is the long-term result of the client, not a one-time payment. We work as part of your team.
Brand Protection & Multi-Brand strategies. Up to 340% growth in 9 months.
Content marketing
Creating unique and useful texts that not only attract search engines, but also hold the attention of your audience.
External optimization
Building a link profile, working with reputation and mentions on the Internet.
Comprehensive SEO audit
Detailed site analysis and competitors, identifying growth points and eliminating errors that impede promotion.
SEO for casinos
Narrow specialization: online casinos. Multilingual launches, SERP control for brand queries.
Brand Protection in SERP
Protection of casino/bookmaker brand queries from affiliates and clones in search results. Threat map, DMCA takedown, schema, counter-content.
Multi-Brand strategy
SEO coordination for a portfolio of 2-10+ iGaming brands from one operator without cannibalization between sites.
IGaming specialization
Narrow niche: casino, betting, poker, affiliates. We understand regulators (SPA, MGA, UKGC, Coljuegos) and payments by country.
Affiliate model
Fixed retainer + KPI-bonus. Our motivation is long-term results, not one-time payments.
×3.4Portfolio traffic growth
12 weeksRemoval of Google penalty
×10.9Organic on local SEO
Up to 1000Registrations/month per client
Since 2022, we have been working as a partner of iGaming companies to reach the top of search results. Our clients receive stable organic traffic, which is converted into registrations and deposits.
When we approach you
Operator with 1 brand
Do you want to grow in SERPs in new GEOs without purchasing ready-made grids. Ready for long-term work 6+ months.
Multi-brand operator
2-10+ brands in the portfolio compete with each other for a common keyword pool. We need coordination without cannibalization.
Brand under attack
Affiliates, phishing clones or scam reviewers steal traffic for brand queries. We need to return output control.
Software provider B2B
Do you want reduce acquisition cost - switch from conferences to organic traffic from operator-side keywords.
Let's get acquainted
SEO for Online Casino: Complete Guide
Online casinos are one of the most competitive niches in internet marketing. Operators spend millions on advertising, Affiliate -networks and SEO, whi
iGaming Link Building Strategies
Link building in the iGaming niche is both the most important and riskiest element of an SEO strategy. Large casinos spend millions on building link p
SEO for iGaming Affiliate Sites
Affiliate marketing in iGaming is a multi-billion dollar industry. Thousands of sites compete for traffic for the queries “best casinos”, “bookmaker r
SEO for Bookmakers
Betting is one of the most dynamic segments of iGaming. Sports betting is tied to current events, which means a constant flow of new search queries an
Content Marketing in iGaming
Content is the main asset of any iGaming site that wants to grow steadily in organic rankings. In a niche where paid traffic is restricted by regulato
Multilingual SEO for iGaming
Entering several markets simultaneously is a standard strategy for successful iGaming operators. But international SEO is much more complex than trans
Why these exist
Each of these comes out of work we actually ran, which is why they go into mechanics rather than definitions. They are long because the short version of most of these questions is wrong.
What they cover
Gambling search does not behave like other verticals, and most general SEO advice fails here for reasons that are specific and knowable. Paid search is closed in most regulated markets, so organic carries the whole category. Affiliates outrank operators on their own brand names. Link profiles that would be normal elsewhere look manufactured here. Each guide takes one of these and works through what actually moves.
They are written for people who already run this and want the mechanism, not an introduction. Where something depends on a market, the market is named. Where we have measured something ourselves, the measurement is linked.
What they are not
None of these is a pitch. If a guide ends up describing work we sell, that is because we wrote it from doing the work, and it is still the whole method rather than the part that requires hiring us.
Start with the measurement
We run the full brand measurement before any commercial conversation and send you the result either way.